The Oversaturated Influencer Market and How to Stand Out
It’s true. Being an “influencer” of any type is a heavily saturated market. No matter what kind of influencer you are, you can almost guarantee that there is thousands of other influencers covering the same type of topics as you are.
That can be a very intimidating thing. But the good news is you can totally still stand out in an oversaturated influencer market. Today I’m going to share with you my top three tips on how to wow your audience and your clients!
Tip #1 BE PROFESSIONAL
Unfortunately one of the biggest mistakes that influencers (AND brands) make is a lack of professionalism. This is all around a bad idea. If you aren’t able to take yourself seriously no one else will either.
I know when I’m working with a company that fails to include important details, respond in a timely manner, or litters their emails with grammatical errors, I’m turned off. I honestly lose respect for a company when I see this and it really leaves a bad taste in my mouth. My favorite companies to work with are the ones that are completely professional. They respond appropriately and timely, they are thorough and clear in their pitches and counters, and they just simply act as if they are running a business. Because they are. This is the type of company that really inspires and motivates me to produce my best work and take the gig seriously.
So if you want people treat your business as a business, run it like one. Read up on business tactics and strategies. Familiarize yourself with professional language and learn the ins and outs of running a business. Save the lolz, the bad grammar, and the emotional outbursts for friends. Keep your business relationships professional and appropriate and you’ll gain a lot more respect and traction in the industry.
Tip #2 WORK REALLY HARD
It’s true that nothing worth having comes easy. The influencer world is no acceptation to this universal rule.
When you put in consistent hard work, time, and effort you will undoubtedly have success. You cannot expect to carve out your corner of the internet if you’re just going to lay back and wait for things to happen to you. You have to hustle your way there. You’ve got to put in countless hours or networking, research, editing, organizing etc.
It doesn’t have to be easy to be fun. So keep in mind that you’re still working towards a fun and exciting goal or career, even when you’re working your butt off. Sacrifice some free time, stay up late when you have to, and never give up. It’s going to be so worth it!
Tip #3 MOST IMPORTANTLY – BE YOURSELF
I can’t stress this enough. Being yourself is obviously crucial in being successful in anything. In order to stand out in this oversaturated market you’ve got to let your unique magic shine through.
Nobody else is you and that is literally your super power. Your unique perception, experience, and input is truly something that nobody else can contribute to the world. Use that to your advantage. Instead of getting filled with self doubt use your personal charm to guide you to the top. Don’t get bogged down in the idea that there is so many people doing something similar to you. Be confident in your special gifts and do not hesitate to share them with the world!
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